NDYNAMICS Blog

You’ve likely felt it: that uncanny sense that your phone is eavesdropping or that the Internet is feeding you exactly what you love and everything you hate. We call it the Algorithm; the thing that decides what we see, who we talk to, and what we believe.

The algorithm isn't a single entity; it’s a hyper-focused, data-driven librarian with one specific goal: to keep you engaged longer and longer so the company can make more money. By treating your attention as a currency, platforms have built sophisticated engines that don’t just show you content; they predict your future behavior. Here is how the world’s biggest digital companies are shaping your worldview.

Tell me if this has ever happened to you: you invest in a high-priced technology solution, only to find that the solution isn’t what your business needs. The technology is effectively a “lemon,” where it costs your business a lot of money without any real return on the investment. This sometimes happens when you use technology to fix a short-term problem without a clear long-term strategy; you lose money and productivity due to incompatibility issues, and without a strategic roadmap to move forward, you’re left wondering where you’ve gone wrong.

Remember Tay? Microsoft's 2016 AI chatbot that the internet turned into a wildly offensive, racist mess in just 16 hours? It was a spectacular, public failure that proved one thing: Garbage In, Garbage Out.

Today, the garbage isn't just on Twitter. It's the highly sensitive, proprietary data your own employees are accidentally leaking into the public domain.

Good luck going about your day without hearing how AI is changing the workplace as we know it; let alone running a business without considering its useful applications. While you might feel pressured to adopt AI, we want to urge you to think before you act. Doing so could prevent you from investing money into a solution that doesn’t help your business in the slightest.

To find out if AI is an appropriate next step for your business, consider these steps:

Open your Profit & Loss statement. I'm willing to bet that the IT line is sitting squarely in the expense column, right next to rent, electricity, and paper towels.

For many business owners, IT is seen as a necessary evil; a cost center, a black hole they just have to throw money into. When you see a technology bill, you get that double-take and cringe. Your primary goal is to minimize this cost; often to the point of avoidance.